4 tips to encourage players to buy this holiday season
Sales are on the decline during the holiday season. Does every year the same scenario takes place in your store? Well, your business may not be an exception. We are about to share 4 tips that will make gamers flock to your store over summer months.
1. Ensure tropical getaway
During summer people are seeking ways to get away from a daily routine. The tropical destination gives freedom to sit by the seaside, and listen to the waves washing over the sand in the midst of coconut palms. Let’s be honest, not everyone can afford the luxury of a tropical retreat. That applies to gamers as well. If they can’t get away in real life, offer them a virtual retreat to exotic locations.
Recommended video games: Tropico, Dead Island, Far Cry, Just Cause, How to Survive, Sniper: Ghost Warrior
2. It’s about in-game travel
Not everyone travels to exotic places. Whatever the reason, some people may not enjoy their stay on the scorching hot tropical beach. After all, immersive vacation can take place in other locations, for example, in the country, in the mountains or by the lake. Make sure you present gamers with titles featuring a travel theme.
Recommended video games: Tomb Raider, Uncharted, Hitman, Lego Indiana Jones, Prince of Persia: The Forgotten Sands
3. Promise them an incredible adventure
Is there a better time to embrace adventure than holidays? Obviously not. Summertime seems to be the perfect time to go through the adventure of a lifetime, even a virtual one. Whether on the beach or in the jungle, there’s plenty to see and explore for gamers this summer.
Recommended video games: Mirror’s Edge, GTA, Red Dead Redemption, Dishonored, Assassin’s Creed, Max Payne 3, Mad Max, The Last of Us, Mafia
4. Prepare hot summer sale
Summertime revolves around deals. It’s the time of summer sales when gamers empty their wallets provided that you offer them discounts. In fact, the options are endless. Start with promoting video games set in tropical locations, attractive bundles or exciting Facebook contests.
Holidays don’t have to be a silly season for your game store. Although sales may be a bit idle in summer months, there are tested and tried ways to fight summer inertia. Put the above tips into action and stay profitable over the summer months!
About the author
- Gamer and marketer. Knows how to sell video games. B2B e-commerce educator.