Hundreds of thousands of business users around the world have already used Shopify for selling various goods including digital products. In this article, we’ll only cover selling digital versions of video games via Shopify. If you’re ready to take the plunge, we’ll guide you through the process and show you why it’s a worthwhile idea for your business.

Digital games are the king

Why do we put forward such a strong claim? Let’s answer the question with the end user (the customer) and the merchant in mind.

Why would customers (end users) rather buy digital copies than discs? First of all, digital versions are available to the player immediately after the purchase, without leaving their home or waiting long hours for delivery. Players can download a game of their choice and play it immediately after making a payment in their e-store. Plus, they don’t have to clutter their rooms with boxes.

And why are digital downloads a better option for the merchant? Firstly, the digital stock doesn’t require renting any storage space. Secondly, you don’t have to spend extra time or money on shipping. Shopify gives you an opportunity to sell digital products worldwide from any place in the world with an internet connection.

Shopify and budding games dealers

You might think that setting up your own online shop is a challenging and costly venture. You might think it requires the tremendous amount of work, a large startup capital, and above-average programming and graphic skills. But it’s not the case if you start your business on Shopify.

With it, you get a ready-made, fully customisable solution that can be adapted to your needs. This allows you to create your own unique digital games store with a moderate startup capital (around $9 a month). Plus, before committing to a full subscription, you can take advantage of the free 14-day trial period to test the platform and see how it works.

Stock up with

One of the most daunting tasks while starting any kind of business is product sourcing. Which game titles should I buy? How many keys do I need for a start? What investment should I make? And finally: What prices should I set?

Fortunately, there’s no need to pre-purchase stock and forecast your customer demand right from the start. Instead, you can use a free ready-made Shopify plugin that will connect your store to the CodesWholesale product catalogue. This way, you’ll have access to digital games ready for sale directly from suppliers. Moreover, the customer won’t be aware that CodesWholesale provides you with game keys.

Overall, if you plan to sell digital versions of video games online, Shopify is one of the most user-friendly options. Check out our step by step guide here and launch your games business today!

About the author

Gamer and marketer. Knows how to sell video games. B2B e-commerce educator.